Cadbury Chocolate Company Marketing Strategy Research Paper

Cadbury Chocolate Company Marketing Strategy - Research Paper Example A specification and assessment of the Cadbury Chocolate’s current marketing strategyA specification and assessment of the Cadbury Chocolate’s current marketing strategy In order to amplify the position and reputation in the market, the organization of Cadbury Chocolate tried to implement effective marketing strategies. Only then, the organization of Cadbury Chocolate might enhance its brand image and range of customers to a significant extent as compared to many other rival players.  Effective distribution system: the organization of Cadbury tried to maintain effective distribution system so that the customers might get their desired products. However, this strategy of Cadbury Chocolate became successful only due to the effective team management and work coordination of the sale team members that amplified the productivity and market share of the organization of Cadbury Chocolate in the market.Customer choice and preferences: the organization of Cadbury Chocolate beca me successful in understanding the demands and requirements of the customers and acted in that way. It prepared varied types of chocolates such as gems, diary milk, perk, 5 stars, à ©clairs that enhanced the profitability and demand of the products of Cadbury Chocolate. Moreover, constant modification of the products so as to fulfill the preferences of the target customers amplified its growth by almost 35 percent within a very small period of time. Due to which, it helped the organization to position itself as a market leader.